Online Dating

Zoosk vs eHarmony image

Joe Schwartz

Online Dating Editor

Choosing the right online dating site can be a difficult task and there are many things to consider before taking the time to sign up and create a personalized dating profile. image

This choice can be especially difficult when picking between two popular and reputable sites such as Zoosk and eHarmony. Both sites are major players in online dating and both cater to large and diverse audiences.

Let’s take a look at how they stack up against each other.


The most important aspect of any dating app or site is its matchmaking ability and strength. Nobody wants to sign up for a dating site that makes it difficult to find matches or be matched with potential partners.

To this end, Zoosk actually offers 3 ways of getting matches: behavioral matchmaking, manual search, and, carousel.

Behavioral matchmaking is unique to Zoosk and is one of their most well-known features. The system is exactly what it sounds like and it sends you high quality matches based on your on-site behavior. This means it will learn about your likes, dislikes, and, preferences to suggest matches for you. The more you use Zoosk, the more accurate the behavioral matchmaking tool gets.

The other matchmaking tools, manual search, and carousel are common in the online dating industry, though not many sites offer both. Manual search allows you to peruse Zoosk’s vast database using filters such as age, location, ethnicity, and more, while Carousel is a Tinder-like feature which shows you many profiles and you must either choose ‘Yes’ ‘No’ or ‘Maybe’.

eHarmony, on the other hand, takes a completely different approach to matchmaking, offering only 1 way of getting matches. After completing the lengthy personality quiz necessary for your profile, eHarmony will send you daily matches based on your answers. You can choose to either connect with or ignore any of these matches. Although this method has worked for some, other users have complained that the system matches paid members with non-paying members, making it very difficult to connect.


We know their matchmaking is solid, but how does Zoosk stack up when it comes to features?

In fact, Zoosk users get a ton of fun and useful features that make connecting with potential matches both easy and fun. Their on-site Zoosk messenger is incredibly intuitive and also lets you send gifts to show others how interested you are. Furthermore, when you come across a profile you like, you can send a like or a smile as a quick and fun way of introducing yourself.

The messaging service on eHarmony is much more simplified though they do offer a guided communication tool which can help break the ice. It’s easy to use but lacks the fun gamified features of Zoosk.


Both Zoosk and eHarmony offer basic free accounts where users can create profiles and browse the site. However, to message potential matches and to enjoy the full suite of features offered by the sites, a paid membership is required.

Zook’s pricing starts at $29.95 for 1 month, a figure which is reduced to $19.98/month when you pay for 3 months and just $12.49/month for a 6-month package.

eHarmony on the other hand, costs $59.95 for 1 month, $29.95/month for 3 months, and $29.90/month for 6 months.

Simply put, for the price of 1 month at eHarmony, you can get 3 months at Zoosk, making Zoosk a much better value. Furthermore, Zoosk also lets you buy Zoosk coins which can be used to send messages, promote your profile, and more. Zoosk coins are a great way to try the site without committing to a monthly membership.

Safety & Security

Although they don’t screen new members, Zoosk has several features in place to help deter scammers and fake profiles. For one, they give users the option to verify their account using email and/or social media. They also have a photo verification feature, where new users must snap a picture of themselves to be verified. Zoosk also takes extreme steps to ensure online safety by encrypting your personal information and allowing you to block or report anyone who may be harassing you.

Furthermore, Zoosk recently introduced Insignia, a way for members and former members of the US military to verify their status by submitting proof of service. This further helps build trust and combat fake accounts.

Similarly, eHarmony has a variety of tools available to stop fake profiles and boost security. Unlike Zoosk, eHarmony does screen profiles, meaning many potential fake profiles are blocked before they can even get started. eHarmony also offers features like Secure Call which allows you to call potential matches over the phone, while blocking your phone number and ensuring your privacy.

This one is tough to choose, and we’ll continue to see is Zoosk introduces new verification tools like Insignia. For now, we’ll call it a draw.

Winner: Tie

Customer Support

When you click on Zoosk’s Help Center you are directed to a very detailed FAQ section, broken down in 6 categories. The Help Center also offers a section of Top Articles, with titles such as “What is Carousel and how do I use it?” and “How do I cancel my subscription?” These articles are extremely helpful though for more information Zooks simply redirects you to the FAQ homepage.

Meanwhile, eHarmony also offers a pretty robust FAQ section with one major difference. At the end of each answer, eHarmony asks if you found the answer helpful and if not, you can contact their customer care team via email. Their email is monitored 24 hours a day and they are very quick to respond to customer inquiries.

Thanks to this excellent level of customer care, eHarmony takes this one.


With significantly lower membership prices and tons of features and matchmaking options, Zoosk is the clear winner in this head-to-head matchup. If you’re interested in trying Zooks out, sign up for a free membership and have a look around.